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Introduction
We live in a world of communication, which is
the sharing of information and entertainment by speaking, writing and
various other methods. Communication is expanding everyday and without it we
would be isolated. Our civilization has made a lot of progress due to the
development of a wide range of communication means. The mass media govern
our lives, and we learn a lot by listening to the radio, television and
reading the daily news. Answering our telephone and our letters, moving our
hands, talking are all examples of our personal interaction with others. The
people we meet, and the knowledge we share makes us different human beings.
At home, in the school, in the business and industry and in world affairs we
always have to face the demands of a fast running world revolving around the
magic word communication.
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Prehistoric Times
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Prehistory, which occurred about 30000 BC,
is the time before written records appeared. However, since that time,
early people found the need for communication. The early ways used
for communicating information by those early people were most probably
by sounds and gestures. Experts who study
language and prehistoric ways of life think that language developed
gradually and began at first as an imitation of sounds in nature, such
as the barking of certain animals and the howling of the wind.
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The first steps towards written language
were
paintings and drawings, also known as Paleolithic art, the earliest
art. This occurred during the late Paleolithic or Old Stone Age period.
Prehistoric artists began to use a series of pictures to tell a story,
such as the story of a good hunting trip or a violent storm. Gradually,
people developed a system of small pictures that stood for most common
objects and ideas. Such a system is known as pictographic
writing. |
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The Sumerians were the first to develop
pictographic
writing, about 3500 BC. The vocabulary, grammar, and syntax of the
Sumerian language do not appear to be related to those of any other
known
language. This oldest language was written in
cuneiform script. Its earliest records date from about 3000 BC;
after about 2000 BC it was no longer spoken, but it continued in use as
a literary language until cuneiform writing died out (circa 1st century
BC). Pictographic writing worked well for familiar things, but people
had difficulty writing new or unusual words. Gradually, they learned to
make each symbol represent a sound instead of an object or idea. As a
result, they could write any word in the spoken language. After language
developed, people exchanged news chiefly by word of mouth.
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Ancient times
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Writing was the chief means of communication in those days. Rich
people hired professional messengers who carried letters on foot, on
horseback or by ship and army people also used homing pigeons. The
Greeks developed a fast method to carry messages from city to city in
500 BC. The system involved brick walls built close to each other and
along which were holes representing the letters of the
alphabet. People built fires through these holes and a watcher on
the next wall relayed the message. This was called a visual telegraph
The ancient Romans also had a hand written paper called “Acta Diurna”
which meant daily events.
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Printing
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Printing started during the renaissance
from the 1300’s to the 1600’s. It was a period of great intellectual
activity and books were in great demand.
It solved many problems and Asia
discovered it before the Europeans who only discovered it in the 1400’s.
The first printers made playing cards by block “block printing”. A card
was carved in on a piece of wood then the inked image was pressed
against it and this same method was used for books

Movable type of printing made life
easier for printers; the letters could be separated, re-arranged and
used again. Gutenberg was the one who invented the first printing press
in Europe and it became the most important means of mass communication
in Europe. However people thought it was black magic because it was too
quick and they wondered why all books looked exactly the same. So they
decided to print Bibles and religious books. As a result people started
to question the Roman Catholic Church and the Protestant Churches were
then established.
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1600's to 1700's
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New inventors revolutionized communication
and a steam engine to power press was devised by a German man called
Friedich Evening. Newspapers produced in mass, made communication even
faster between communities of the world. However, rapid communication
did not develop until the electric telegraph was invented and allowed
messages to be sent over wires in seconds. Morse also developed an
apparatus which was able to send information via the cables in the form
of a code made up of dots and dashes; this system is known as the Morse
code and is still being used widely by Radio Officers on board ships.
The telegraph could send messages only where wires were strung. In 1858,
an underwater telegraph cable was laid across the Atlantic Ocean. But
the cable failed after a few weeks. The first successful transatlantic
cable was laid in 1866, largely due to the efforts of Cyrus W. Field, an
American millionaire, and Lord Kelvin, a British physicist. This
underwater cable made it possible to send a message across the Atlantic
in minutes
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Photography
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Photography also aided communication; many American, British, and French
scientists contributed to its development, and no one person can be
called the inventor of photography. In 1826, a French physicist named
Joseph Niepce made the first permanent photograph. Niepce's technique,
which he called heliography, involved exposing a metal plate to light
for about eight hours. A result, he could only photograph such immovable
objects as houses because moving object would form no image
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The French painter Louis J.M Daguerre
worked as Niepce's partner for several years. In the 1830's, Daguerre
developed an improved type of photograph called a daguerreotype. A
daguerreotype took only a few minutes to be exposed. About the same
time, the British inventor William Henry Fox Talbot invented a method of
photography that used a paper negative instead of a metal plate. Fox
Talbot's invention, which he called a talbotype or calotype, was not
widely used because it produced less clear pictures than a
daguerreotype.
But the idea of using flexible negative became the key to modern
photography. With other methods, the photographer used glass or metal
plates that had to be changed after each exposure. With Fox Talbot's
method, the film could be moved through the camera and used to take a
series of pictures.
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Start of the Electronic Age
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During the electronic age in the 1900’s
people used electronic knowledge to send messages to space. The radio,
television and other wonders of modern communication were possible.
British born Maxwell dealt with theories about travelling the speed of
light. Wireless telegraph, known as “radio” was born in 1895 |
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Radio is the transmission or reception of electromagnetic radiation in
the radio frequency range from one place to another without wires. Only
a transmitter and a receiver need to be used for the propagation and
interception of the radio waves. These waves carry information-bearing
signals that may be encoded directly on the wave by periodically
interrupting its transmission like a telegraph on the carrier frequency
by a process called MODULATION, e.g., amplitude modulation (AM) or
frequency modulation (FM) Once the
basic signals have been separated from the carrier wave, they are fed to
a loudspeaker or cathode-ray tube, where they are converted into sound
and visual images, respectively. Some celestial bodies and interstellar
gases emit relatively strong radio waves that are observed with radio
telescopes composed of very sensitive receivers and large directional
antennas. Long-range radio signals enable communications between
astronauts and ground-based controllers and carry information from space
probes as they travel to and encounter distant planets. The invention of
the TRANSISTOR and other microelectronic devices led to the development
of portable transmitters and receivers. Military applications of radio
include the proximity fuse and various types of reconnaissance
satellites. Special receivers to determine once position may use radio
signals sent by navigation satellites. Vehicles also use Citizens band
(CB) radios, operating at frequencies near 27 megahertz for
communication.
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Citizen Band Radio
Citizens band radio is a method of
short-distance communication used by private citizens. It operates on
the citizens band (CB), a group of radio frequencies that many nations
reserve for private use.
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Information Theory (II)
Citizen Band Radio is most frequently used
for conversations between places that are not linked by telephone. Many
motorists and truck drivers use it to talk with other highway travelers
or people who are in an office or at home.
Most CB transmitters broadcast for distances of fewer than 5 miles (8
kilometers) in cities and up to 20 miles (32 kilometers) in rural areas.
The broadcast range varies with the atmospheric conditions, the terrain,
the design and height of the set's antenna, and the amount of power
supplied to the transmitter. Government regulations in the United States
and Canada limit the power of a CB transmitter to a maximum of 4 watts.
In both countries, CB radio has 40 channels, with frequencies of 26.965
to 27.405 megahertz. The Canadian CB is called General Radio Service.
In the United States, there are no
licensing requirements for the operation of citizens band radios. But
Canada requires a CB transmitter of more than one-tenth watt to be
licensed. A Canadian citizen may obtain a General Radio Service license
from the nearest district office of the Department of Communications.
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Information Theory (III)
Television receiver can also be defined
as the television set most people have in their homes. It normally
receives a transmitted signal via an aerial cable and converts this
radio frequency (RF) signal (or more precisely UHF signal) into picture
plus color and sound. Most microcomputer have sockets which gives a
signal suitable for displaying the output on a television receiver but
it is necessary to ‘tune’ the television to the required channel the
first time this is done. Some sets are receiver/monitor and these have a
second input socket, which accepts a video signal from a microcomputer.
This provides a better quality picture particularly when displaying
detailed graphics. For the clearest quality color picture the red, green
and blue signals are sent separately and this requires an RGB computer
output and an RGB monitor.
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Information Theory (IV)
Cellular telephone is a wireless
telephone that transmits messages with radio signals. It enables people
to communicate over a wide area by using a network of radio antennas and
transmitters arranged in small geographical areas called cells. Cells
vary in size and number, based on the network's extent. Callers use a
cellular telephone unit, which is actually a radio transmitter and
receiver. The unit enables a user to make or receive voice calls and,
with special equipment, to send or receive computer data and facsimile
(fax) transmissions.
Radio waves send the call to an antenna
transmitter in the cell where the call is made. The transmitter relays
the message to a mobile telephone switching office (MTSO). The MTSO
transmits the message to a local telephone company, which sends the call
to the receiver or to a long-distance company for completion. As the
caller moves, the network automatically passes the call from one cell to
the next cell without interruption. There are three types of cellular
phones. Installed phones are mounted in a vehicle, such as an
automobile, and powered by the vehicle's electrical system.
Transportable phones have their own carrying case and are powered by a
battery pack. Portable phones are battery-powered units small enough to
keep in a coat pocket. The first commercial cellular system went into
operation in 1983 in the United States. Cellular service is now
available in much of the world. Many developing nations have used
cellular technology to provide telephone service in remote areas without
installing phone lines.
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Satellites
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Communication satellites are artificial
satellites that provide a worldwide linkup of radio and television
transmissions and telephone service; such satellites avoid the
limitations that were previously experienced by ground based
facilities due to the curvature of the earth. The first
communications satellite was NASA's Echo 1; it was uninstrumented
inflatable sphere that reflected radio signals passively back to
earth. Afterwards, satellites like NASA's Relay satellites and the
American Telephone and Telegraph (AT&T) Company's Telstar
satellites, were equipped with electronic devices for receiving,
amplifying, and rebroadcasting signals to earth. The U.S. launching
(1963) of The first synchronous-orbit satellite (Syncom 1) was
launched in 1963 by the U.S and it paved the way for the formation
of the International Telecommunications Satellite Organization,
whose successive series of Intelsat geostationary satellites have
steadily lowered the cost of transoceanic communications. Domestic
communications satellites, also geostationary, have been launched by
many nations, including Canada, Russia, and Indonesia, and by
several private US companies. The US and NATO have also developed
military satellite systems.
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Navigation Satellites
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These are other types of satellites that
are designed specially to aid navigation at sea, in the air, and on
land, for example a navigator can locate the exact position of his ship
and calculate his way he has to go. Two major navigational satellite
systems have been launched into orbit, both by the U.S. A total of 24
NAVSTAR satellites are used. Precise to within a few feet for
military uses and about 300 ft (90 m) for non-military uses, the GPS can
also be used for non-navigation purposes, such as surveying, tracking
migrating animals, and plotting the crop yields of small sections of
farmland. |
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Satellite, Artificial
Rocket-launched satellites are bodies
placed into orbit around the earth or, occasionally, another celestial
bodies launched by man. A satellite in circular orbit at an altitude of
22,300 mi (35,880 km) has a period of exactly 24 hr, the time it takes
the earth to rotate once on its axis; such an orbit is called
synchronous. A satellite is known to be geostationary if the satellite
is launched in such a way that it appears to be motionless, i.e. it
orbits around the earth at the same speed as the earth’s rotation. The
US to survey the earth’s resources by means of special television
cameras and radiometric scanners has also launched several Landsat
remote-imaging satellites. Russia and other nations have also launched
such satellites; the French SPOT satellite provides higher-resolution
photographs of the earth.
Reconnaissance Satellites
These types of satellites are used by a
country to provide intelligence information on the military activities
of foreign countries. There are four major types. Early-warning
satellites that detect enemy missile launchings; nuclear-explosion
detection satellites that are designed to detect and identify nuclear
explosions in space and photo-surveillance satellites to provide
photographs of enemy military activities. These satellites can also be
divided into two other categories, namely close-look satellites which
provide high resolution photographs that are returned to earth via a
re-entry capsule and area survey satellites which provide lower
resolution photographs that are transmitted to earth via radio.
Afterwards satellites were designed to combine these two functions.
Other satellites use radar to provide images of enemy activity when
there is cloud cover or it is dark. Electronic-reconnaissance (ferret)
satellites are able to pickup and record radio and radar transmissions
while passing over a foreign country. Two countries that have being
launching a lot of reconnaissance satellites since 1960 are the US and
Russia (former U.S.S.R).
Weather Satellites
Weather satellites (or artificial
satellites) are used for the gathering of data on a global basis for
improvement of weather forecasting. They usually provide information
about cloud cover, storm location, temperature and heat balance in the
earth's atmosphere. They are sometimes also used as instruments to
locate ships and aircraft and track the movement of marine life and
pollution. The first experimental weather satellite was Tiros 1,launched
by the U.S. in 1960. Russia, India, Japan, and the European Space Agency
also operate weather satellites
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Computer
A computer is an electronic data-processing
machine that has three components where the input and output may be
digital or analogue and the process would involve storage, control and
arithmetical operations. A computer differs from most other machines
because it is versatile and not restricted to doing one particular job.
Analogue computes are machines designed to work on data which is
represented by some physical quantity which varies continuously; for
example, the turning of a wheel or changes in voltage can be used as
input. They are thus said to be operating in real time because they
respond as things happen and are widely used for research in design
where many different shapes and speeds can be tried out quickly. A
computer model of a car suspension allows the designer to see the
effects of changing size, stiffness and damping.

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Telecommunications
The sending of data from one place to
another by radio waves or cables is known as telecommunications. The
earliest form of telecommunication in the 1990's was visual signaling
with flags, lamps, or smoke. Nowadays, telecommunication refers to
various electrical and electronic systems. Visual images and printed
materials are sent and received in a fraction of a second, via modern
telecommunication systems.
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Some common telecommunication systems are
televisions, telephones and radios while the other kinds of systems are
used solely by industries. Information such as airline reservations and
banking transactions (Electronic Funds Transfer) are transmitted by such
systems.
Teleprinting / telephoto are essential to
newspapers for obtaining stories and
photographs worldwide. Space stations and the earth communicate
through telecommunications systems, which transmit messages via
satellite (see telecommunication satellites), radio and underground
or seafloor cables. Radio waves are used for transmission of television
and radio
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Advertising
Advertising has now become a worldwide
phenomenon and it has its heaviest concentration in the United States.
Advertisements are used for many purposes and have many different
possible effects. It fact, advertising is a form of language.
Advertisers have brought the art of propaganda very near to perfection
and their influence is immense. The advertiser has something to sell, he
wishes to present his goods in the most favourable manner possible, he
makes us feel a want for his goods. Accordingly, he will seek to arise
our emotions, appealing to our desire to be healthier or more beautiful,
or better dressed than we are. For example, within a given country it is
common to find something that might be considered highly fanciful
advertising for consumer goods such as toothpaste, detergents, or soft
drinks, and highly technical messages dealing with construction
equipment, medical supplies, or computer services. The advertisers
themselves can include huge multinational firms, special interest
groups, local shopkeepers, and individuals. Their intents may also range
from altering behavior to affecting the way people think about a
particular social or economic position. However, the results of an
advertising campaign can range from enormous success to a total waste of
the advertiser's money.
Journalism
Journalists inform the general public
about daily events in their community, their nation and world's current
affairs. It has now become a powerful means of communication and
information, but a terrible weapon when manipulated by evil spirits as
people wait for the journalist's opinion to make up their own mind about
particular events. Journalist have several media at hand to propagate
information and these include newspapers, magazines, radio, and
television; in other words, news media.
In all democracies, the freedom of press
prevails and people depend on it for the fair and truthful reporting of
current events. In countries where the government controls everything,
the press is used as a political tool to shape the mind of the
population
Propaganda
Propaganda is one-sided communication
designed to influence people's thinking and actions. A television
commercial or a poster urging people to vote for a political candidate
might be propaganda, depending on its method of persuasion.
Propaganda differs from education in
democratic societies. But education in a dictatorship can involve
teaching children and youth by techniques that could be classified as
propaganda. Educators in democratic societies teach people how to think,
but propagandists tell them what to think. Most educators are willing to
change their opinions on the basis of new evidence, but propagandists
ignore evidence that contradicts them. Educators present all sides of an
issue and encourage debate. Propagandists build the strongest possible
case for their views and discourage discussion.
The intention of the communicator to
influence or deceive is an important issue in identifying propaganda.
However, experts disagree about what is propaganda and what is not, and
whether propaganda differs from other forms of persuasion, such as
advertising and political campaigning. Some look upon all slanted
communication as propaganda. Others believe that the method of
persuasion determines whether a message is propaganda. For example, the
majority of advertisers and political campaigners function openly and
state their purposes truthfully. Other advertisers and political
campaigners present any combination of truths, half-truths, lies, and
distortions that they think will most effectively influence their
audience. Some experts say all these people are propagandists. Others
regard only the second group as propagandists.
Some people consider propaganda neither
good nor bad. For example, many favor the use of propaganda to raise
money for charity. Other individuals argue that the public needs
reliable information to make wise decisions, and that propaganda blocks
the spreading of such information. They also fear that propaganda
deadens people's power of reasoning. The results of some propaganda may
be short term and relatively insignificant, such as the purchase of a
product. Other types of propaganda can have more serious results.
The greatest use of propaganda occurs
during wartime. At such times, government propaganda campaigns urge
people to save resources, volunteer for military service, support the
war effort, and make sacrifices necessary for victory. Psychological
warfare is a type of propaganda that aims to weaken the enemy's will to
fight or belief in their government. A related technique, called
brainwashing, is used against prisoners. It combines political
propaganda with harsh treatment to reduce a prisoner's resistance.
How propaganda works
Propaganda appeals to its audience in
three ways: firstly, it calls for an action or opinion that it makes
seem wise and reasonable; secondly, suggests that the action or opinion
is moral and right and thirdly, provides a pleasant feeling, such as a
sense of importance or of belonging.
Many propaganda methods are common-sense
techniques that resemble those of persuasive speaking. These techniques
include gaining people's trust, simplicity and repetition, and the use
of symbols. However, propagandists often use such underhanded methods as
distortion, concealment, and lying. In nations ruled by dictators,
governments increase the effectiveness of their propaganda by using
censorship. |
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